Cereal Project > Independent / Undefined > Pettijohn's Breakfast Food

Pettijohn's Breakfast Food
From: Independent / Undefined
Introduced in 1889

This product was originally produced by The American Cereal Co. of Chicago, Illinois. The initial packaging was tin with an illustration of a bar on a cliff and the text "manufactured from the best pacific white wheat". The cereal was later sold in a canister similar to oats canisters seen today.

One of the first slogans for the cereal was "all the wheat but the overcoat".

An ad from the early 1900's showed drawing of enlarged wheat flakes and instructed readers to "Note the Bran hidden in luscious flakes". The following copy is from that ad:

Bran aids in good health and good cheer as you know. It should be eaten daily. Then let us help you make it inviting.

Pettijohn's hides the bran in delicious flakes of rolled soft wheat - the most flavory wheat that grows. So it supplies whole wheat nutrition, with its minerals and vitamines [that's how they spelled "vitamins"], plus 25% of bran. Both combined in a favorite morning dainty.

This dish will delight you, as will its results. Try it tomorrow.

In 1893, The Quaker Oats Company acquired Pettijohn's. We believe that Quaker's Pettijohn's Whole Wheat Cereal introduced in the 1920's was a repackaged version of this cereal.

Click here to see all cereals from Independent / Undefined.

Additional Images
1899 Petijohns Breakfast Food Ads
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1899 Petijohns Breakfast Food Ads

Submitter: Mr Breakfast
Uploaded: 10/15/2008

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Early Ad For Petijohns Breakfast Food
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Early Ad For Petijohns Breakfast Food

Submitter: KennyRogers
Uploaded: 9/26/2008

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1920 Pettijohns Cereal Ad
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1920 Pettijohns Cereal Ad

Submitter: Mr Breakfast
Uploaded: 5/7/2008

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Comments About This Cereal
What do you think of Pettijohn's Breakfast Food?

Overall Average Rating = 5 (out of 5)

View all 27 comments for this cereal.

Official Member: Team BreakfastBy Lorilea (Team Breakfast Member)

Cereal Rating (out of 5):

My Great-Grandfather was Eli Pettijohn. I remember my dad talking about Grandfather Eli testing out new recipes on the family. Such a great part of our family history!

Comment submitted: 11/27/2015 (#19692)

By Samalam

Cereal Rating (out of 5):

Well, I enjoy oatmeal greatly, however Mom DeVeau says Pettijohn's is the best. All I can say as of this day is I can not compare. For mom's word about today's food, go Pettijohn's.

Comment submitted: 11/11/2015 (#19653)

By Penny Ark

Cereal Rating (out of 5):

I ate Pettijohn's cereal in the hospital cafeteria (in Denver, Colorado) I used to work in back in the 70s. My mother and I have both looked for it and like everyone else have been unable to find it. We would also like to see it come back.

Comment submitted: 7/29/2015 (#19259)

By Shaman

Cereal Rating (out of 5):

I remember my grandmother making this hot cereal and really liking it. The image of the bear always stayed with me... have looked for this product in many stores with no luck... guess it has faded into the sunset like those Sunshine Raisin Cookies we also used to eat as kids.

Comment submitted: 2/25/2015 (#18604)

By xmas carol

Cereal Rating (out of 5):

I have been looking for this cereal. I had eaten it many years ago and it is the only cooked wheat cereal I ever found that had that wonderful flavor of a cereal my mom cooked when I was a child. This old cereal was a grain home grown and given to us by a farmer and my dad had to grind it with a hand grinder he owned. My mother then cooked it for a breakfast cereal. I have searched for the name of that home grown wheat and have never found it but I would be satisfied once again if I could buy Pettijohns again and enjoy it in that form. The flavor was out of this world.

Comment submitted: 1/28/2015 (#18447)

By misspettijohn

Cereal Rating (out of 5):

It would be wonderful if Quaker would re-introduce Pettijohn's. It was a great way to start the day especially those cold winter mornings in Iowa. There's a whole generation of potential customers that have never tasted this cereal. Quaker is missing a terrific marketing opportunity. Personally, I can't stand oatmeal. It's too much like wallpaper paste.

Comment submitted: 12/19/2014 (#18218)

By Seeking PJ

Cereal Rating (out of 5):

I have been searching for this cereal since I had it in the hospital years ago and have not been able to locate it until now. I would like to know how to purchase some.

Comment submitted: 9/2/2014 (#17602)

By Bob114

In 1904-05, Pettijohn Cereal had colored stereoview cards of the St. Louis World's Fair in the boxes. Great stuff!

Comment submitted: 8/24/2014 (#17546)

By Lindsay

This is my great uncle Eli's breakfast cereal. - Lindsay Pettijohn

Comment submitted: 5/16/2014 (#17055)

By Hot Memories

Cereal Rating (out of 5):

I always liked Quaker Oats oatmeal; but Pettijohn's was just as good and very nutritious. I never felt hungry mid-morning; it stuck with me until lunchtime.

Comment submitted: 3/29/2014 (#16530)

View all 27 comments for this cereal.

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