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Cereal Home > Independent / Undefined > Pettijohn's Breakfast Food
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Independent / Undefined
Pettijohn's Breakfast Food

Pettijohn's Breakfast Food From: Independent / Undefined
Introduced in 1889

This product was originally produced by The American Cereal Co. of Chicago, Illinois. The initial packaging was tin with an illustration of a bar on a cliff and the text "manufactured from the best pacific white wheat". The cereal was later sold in a canister similar to oats canisters seen today.

One of the first slogans for the cereal was "all the wheat but the overcoat".

An ad from the early 1900's showed drawing of enlarged wheat flakes and instructed readers to "Note the Bran hidden in luscious flakes". The following copy is from that ad:

Bran aids in good health and good cheer as you know. It should be eaten daily. Then let us help you make it inviting.

Pettijohn's hides the bran in delicious flakes of rolled soft wheat - the most flavory wheat that grows. So it supplies whole wheat nutrition, with its minerals and vitamines [that's how they spelled "vitamins"], plus 25% of bran. Both combined in a favorite morning dainty.

This dish will delight you, as will its results. Try it tomorrow.

In 1893, The Quaker Oats Company acquired Pettijohn's. We believe that Quaker's Pettijohn's Whole Wheat Cereal introduced in the 1920's was a repackaged version of this cereal.

Click here to see all cereals from Independent / Undefined.

Additional Images

Title: 1899 Petijohns Breakfast Food Ads

Submitter: Mr Breakfast
Uploaded: 10/15/2008

Additional details

Title: Early Ad For Petijohns Breakfast Food

Submitter: KennyRogers
Uploaded: 9/26/2008

Additional details

Title: 1920 Pettijohns Cereal Ad

Submitter: Mr Breakfast
Uploaded: 5/7/2008

Additional details

Upload an image for this cereal

Comments About This Cereal
What do you think of Pettijohn's Breakfast Food?

Overall Average Rating = 5 (out of 5)

View all 22 comments for this cereal.

By misspettijohn

Cereal Rating (out of 5):

It would be wonderful if Quaker would re-introduce Pettijohn's. It was a great way to start the day especially those cold winter mornings in Iowa. There's a whole generation of potential customers that have never tasted this cereal. Quaker is missing a terrific marketing opportunity. Personally, I can't stand oatmeal. It's too much like wallpaper paste.

Comment submitted: 12/19/2014 (#18218)

By Seeking PJ

Cereal Rating (out of 5):

I have been searching for this cereal since I had it in the hospital years ago and have not been able to locate it until now. I would like to know how to purchase some.

Comment submitted: 9/2/2014 (#17602)

By Bob114

In 1904-05, Pettijohn Cereal had colored stereoview cards of the St. Louis World's Fair in the boxes. Great stuff!

Comment submitted: 8/24/2014 (#17546)

By Lindsay

This is my great uncle Eli's breakfast cereal. - Lindsay Pettijohn

Comment submitted: 5/16/2014 (#17055)

By Hot Memories

Cereal Rating (out of 5):

I always liked Quaker Oats oatmeal; but Pettijohn's was just as good and very nutritious. I never felt hungry mid-morning; it stuck with me until lunchtime.

Comment submitted: 3/29/2014 (#16530)


Cereal Rating (out of 5):

I agree with all the other comments. It was the best hot cereal ever! Zoom was also good.

Comment submitted: 10/1/2013 (#14558)

By Myles

Cereal Rating (out of 5):

I fondly remember eating Pettijohn cereal as a young boy whenever I visited my dear aunt Gerri in the 1950's. It was so good. I could never get enough of the stuff. I have looked for it for years and was surprised to discover so many others have the same recollection of this wonderful product. It would be great to be able to enjoy this cereal again.

Comment submitted: 7/1/2013 (#12610)

By Cheryl C.

Cereal Rating (out of 5):

I ate Pettijohn's a child in the late 1950's. It was a delicious form of oatmeal - but better! Someone please bring it back. Smile! - Cheryl Cole

Comment submitted: 3/22/2013 (#11350)

By Monte

Cereal Rating (out of 5):

It was a delicious and nutritious hot cereal. I wish Quaker would make it again for everyone to enjoy.

Comment submitted: 2/27/2013 (#11056)

By Nicole K.

Cereal Rating (out of 5):

I have been looking for the Pettijohn's Brand of Rolled Barley cereal for years. I remember my grandma making it for breakfast in the late 60's & early 70's.

Comment submitted: 1/19/2013 (#10446)

View all 22 comments for this cereal.

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