From: Kellogg's
Introduced in 1959


Kellogg's Concentrate cereal was introduced four years after their Special K cereal hit shelves. Special K was the first truly successful cereal to provide a high percentage of key nutrients. Concentrate was intended to take nutrient-enrichment one step further and capitalize on the success of Special K.

Concentrate was promoted as "the greatest concentration of nutrients ever offered in a single all-purpose food". It was nicknamed "the ready-to-serve nutrition booster".

The cereal was comprised of very, very small flakes which resembled fish food pellets. The cereal came in a small gold foil box with a pour spout on the side.

One serving of the cereal consisted of only a couple Tablespoons and it tended to expand when milk was added. In addition to acting as a breakfast on its own, Kellogg's recommended that Concentrate be sprinkled over other cereals, casseroles, salads, soups and even desserts.

Kellogg's claimed that "one ounce (of Concentrate) gives you the nutritive values indicated, in all of these fine foods:"

• Protein - more than an egg and two strips of bacon
• Vitamin B1 - as much as three ounces of pork
• Vitamin B12 - as much as one ounce of meat or fish
• Vitamin B6 - more than five carrots
• Niacin - more than three ounces of beefsteak
• Folacin - as much as three ounces of broccoli
• Iron - as much as two ounces of beef liver
• Vitamin C - about as much as a four-ounce glass of tomato juice
• Vitamin D - as much as a quart of vitamin D milk
• Riboflavin - more than 4 ounces of cheese

The cereal lasted into the 70's before it disappeared from grocery stores.


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Overall Average Rating = 5 (out of 5)

View all 265 comments for this cereal.


By Dee Dee

Cereal Rating (out of 5):

Loved this cereal as a kid! Please bring it back! My sister loved it too!

Comment submitted: 5/16/2013 (#12095)



By criscodarling

Cereal Rating (out of 5):

Please bring it back. Such great memories and I want my kids to enjoy it. I talk about it all the time and ALWAYS look for it at the grocery store. If I see it, I will buy it all off the shelf!

Comment submitted: 5/16/2013 (#12087)



By F.C.Stipes

Cereal Rating (out of 5):

I loved it... the taste, just with cold milk was fabulous... and I found it so light and nutritious. Why is it not produced anymore? Please make it again. I would immediately become a recurring consumer of the product. I would always look for it... still do now... to no avail.

Comment submitted: 5/14/2013 (#12062)



By Bmac

Cereal Rating (out of 5):

Loved it as a kid and I would buy it again in a second!

Comment submitted: 5/9/2013 (#11985)



By Luvconcentrate

Cereal Rating (out of 5):

Loved it as a kid. I'm always reminiscing with my wife how much I enjoyed it, especially at my grandmothers house. Please bring it back. - Eugene from Galveston, TX

Comment submitted: 4/21/2013 (#11792)



By bethnewcomb (Team Breakfast Member)

Cereal Rating (out of 5):

I couldn't agree more this was the best cereal and I would love to give it to my kid and my husband. I keep telling him about this wonderful cereal I used to eat as a kid. Please bring it back! By Beth

Comment submitted: 4/16/2013 (#11684)



By jsaari (Team Breakfast Member)

Cereal Rating (out of 5):

This was the best cereal I ever had. It was a special treat my family was given at Christmas and birthdays. Please bring it back!

Comment submitted: 4/13/2013 (#11623)



By carol

Cereal Rating (out of 5):

I would LOVE to have this again!

Comment submitted: 4/12/2013 (#11601)



By Marc

Cereal Rating (out of 5):

Bring it back. But only with the absolute original recipe. It was great and I will buy it. I used to eat it by the ton.

Comment submitted: 4/4/2013 (#11521)



By joseph

Cereal Rating (out of 5):

LOVED THIS CEREAL! Want my kids to enjoy it too. Bring it back.

Comment submitted: 4/2/2013 (#11483)



View all 265 comments for this cereal.

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