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Cereal Home > Kellogg's > Concentrate
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Kellogg's
Concentrate


Concentrate From: Kellogg's
Introduced in 1959


Kellogg's Concentrate cereal was introduced four years after their Special K cereal hit shelves. Special K was the first truly successful cereal to provide a high percentage of key nutrients. Concentrate was intended to take nutrient-enrichment one step further and capitalize on the success of Special K.

Concentrate was promoted as "the greatest concentration of nutrients ever offered in a single all-purpose food". It was nicknamed "the ready-to-serve nutrition booster".

The cereal was comprised of very, very small flakes which resembled fish food pellets. The cereal came in a small gold foil box with a pour spout on the side.

One serving of the cereal consisted of only a couple Tablespoons and it tended to expand when milk was added. In addition to acting as a breakfast on its own, Kellogg's recommended that Concentrate be sprinkled over other cereals, casseroles, salads, soups and even desserts.

Kellogg's claimed that "one ounce (of Concentrate) gives you the nutritive values indicated, in all of these fine foods:"
  • Protein - more than an egg and two strips of bacon
  • Vitamin B1 - as much as three ounces of pork
  • Vitamin B12 - as much as one ounce of meat or fish
  • Vitamin B6 - more than five carrots
  • Niacin - more than three ounces of beefsteak
  • Folacin - as much as three ounces of broccoli
  • Iron - as much as two ounces of beef liver
  • Vitamin C - about as much as a four-ounce glass of tomato juice
  • Vitamin D - as much as a quart of vitamin D milk
  • Riboflavin - more than 4 ounces of cheese
The cereal lasted into the 70's before it disappeared from grocery stores.


Click here to see all cereals from Kellogg's.


Additional Images


Title: Montage Of Concentrate Ads

Submitter: Mr Breakfast
Uploaded: 9/9/2008

Additional details



Title: 1959 Ad For Concentrate Cereal

Submitter: KennyRogers
Uploaded: 9/9/2008

Additional details




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Comments About This Cereal
What do you think of Concentrate?

Overall Average Rating = 5 (out of 5)

View all 364 comments for this cereal.


By JWM

Cereal Rating (out of 5):

Comment under review by Mr Breakfast. Should appear within 24 hours.

Comment submitted: 8/22/2014 (#17539)



By nani

Cereal Rating (out of 5):

Bring Concentrate back! Please! It was my favorite growing up. I would love to be able to enjoy it with my children and grandchildren!

Comment submitted: 8/20/2014 (#17526)



By merryflaky

Cereal Rating (out of 5):

I think Kellogg's Concentrate Cereal was absolutely the best tasting cereal I ever put in my mouth! I sure do miss it. It was a wonderful cereal. The least Kellogg's could do is send us that miss Kellogg's Concentrate so very much the recipe. That way, we need not do without! Thank you much!

Comment submitted: 8/14/2014 (#17503)



Official Member: Team BreakfastBy Charliemike (Team Breakfast Member)

Cereal Rating (out of 5):

I loved this cereal more than any other as a kid. I wish I could still get my hands on it.

Comment submitted: 8/9/2014 (#17479)



By T.D.

Cereal Rating (out of 5):

Too bad Kellogg's doesn't listen to the public! This was a terrific cereal! I would buy all they have if they brought it back!

Comment submitted: 8/9/2014 (#17476)



By Anon41

Cereal Rating (out of 5):

This was my favorite cereal as a kid. Too bad they don't make it any more.

Comment submitted: 8/5/2014 (#17463)



By Remembering

Cereal Rating (out of 5):

I loved this cereal. It's one of my first memories of eating cereal. My Dad and I would eat it together!

Comment submitted: 8/2/2014 (#17446)



By Concentratekid

Cereal Rating (out of 5):

It was awesome cereal. Ate it at Grandma's house and would have eaten the whole box if she'd let me. Closest thing I can find is Life cereal for similar taste... but not quite.

Comment submitted: 7/31/2014 (#17441)



By Fanny T.

Cereal Rating (out of 5):

I loved Concentrate. I used to eat this with my grandparents and loved it! If they made it again, I would buy all the store inventory!

Comment submitted: 7/25/2014 (#17405)



By Consentration

Cereal Rating (out of 5):

I LOVED this cereal! I used to eat it for breakfast with my Grandfather. Always wondered why they stopped making something that was so good tasting and good for you too.

Comment submitted: 7/21/2014 (#17389)



View all 364 comments for this cereal.





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