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Nabisco

Nabisco's history dates back to 1898 when three bakery conglomerates merged to form The National Biscuit Company - comprised of 114 bakeries. In 1901, The National Biscuit Company introduced the Nabisco Cracker. It wasn't until 1971 that the company changed it's name to Nabisco.

In 1981, Nabisco merged with Planters Nuts producer, Standard Brands, to form Nabisco Brands, Inc. That company was purchased by R.J. Reynolds in 1985, creating RJR Nabisco. The company traded hands two more times before it was acquired by The Philip Morris Companies in 2000. By the time Philip Morris spun off it's Kraft Foods unit in 2007, Nabisco had become a unit of Kraft Foods.

Nabisco now operates as a subsidiary of Kraft Foods.

Cereal Spotlight:

Rice Cream Flakes Cereal

Introduced in 1968

Rice Cream Flakes were rice flakes coated in freeze-dried ice cream. The cereal was test marketed in New York where it was well received. Unfortunately, Nabisco wasn't able to secure enough freeze-dried ice cream to bring this product to the national market... Read More

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