Introduced in 2018
The complete name of this cereal is Overwatch Lucio Oh's. It first appeared in December of 2018. It consists of green and yellow loops with a flavor described as "sonic vanilla". Lucio is a character from a video game called Overwatch.
Lucio Oh's first appeared as a fictional cereal within the game, before becoming an actual product.
Each box of Lucio Oh's comes with something called a "Loot Boost". According to a promotional page from Kellogg's an Overwatch Loot Boost "grants an additional standard Overwatch Loot Box the next three times you level up in-game."
The cereal is part of a partnership between Kellogg's and Blizzard Entertainment.
A commercial for the cereal used the tagline "Boost Your Breakfast" and included the Lucio character saying, "Amp up your breakfast with a sonic boom... Overwatch never tasted so good."
The first 4 ingredients listed on the nutrition panel are corn flour blend, sugar, wheat flour and whole grain oat flour.
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Lucio Oh's Cereal Theater
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