New Product Review:

Maple & Brown Sugar Frosted Mini-Wheats

Reviewed by Mr Breakfast on 10/28/2003

I've always liked Frosted Mini-Wheats and I was excited to see they had unveiled a new flavor -- Maple and Brown Sugar. Maple is one of a handful of flavors that is nearly exclusive to breakfast. It works with pancakes, waffles and oatmeal, so why not Mini-Wheats? It certainly smelled good as I opened the box. Pouring milk over the toast-brown wafers, I was filled with hope.

I let the milk mingle with the cereal a little before I started eating. It gave me a chance to read the box. Suddenly, I was filled with trepidation... "Maple Flavor & Real Brown Sugar Baked Into Every Bite!" Not real maple, it was "Maple Flavor".

Only a week earlier, I had reviewed McDonald's McGriddle sandwiches which had maple flavor baked into them. And it tasted like flavor...synthetic and chemical.

The bowl of cereal stared at me. I could almost hear the wafers speaking to me as they do in the commercials. The rambunctious sweet side of the wheat biscuits was saying "It's gonna be good Dude." The side without the sugar, with its trademark highbrow accent, seemed to say, "Indubitably, you shall be dismayed."

The sweet side was right... Maple & Brown Sugar Frosted Mini-Wheats are good. Once you add the milk, the "flavors" take a backseat to the whole. The maple flavor and real brown sugar add a flare to the cereal without detracting from what made Frosted Mini-Wheats a good cereal to begin with. It is "maple flavor" done right.

Truth be known -- if I were offered a choice between traditional Frosted Mini-Wheats and the new flavor, I would go for the traditional version. Truth be known II - if I didn't know there was an earlier variation, I would simply say that this new cereal looks good, smells good and tastes good.

Give this one a try.

The price we paid: $3.99