Cereals From Battle Creek Food Company

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Cereals from

Battle Creek Food Company

This company is a spin-off of sorts from the original company that became Kellogg's. In 1900, John and Will Kellogg founded the Sanitas Food Company to produce cereals. Around 1906, a rift between the brothers resulted in a separation of the Sanitas operation. Will Kellogg went on to form The Battle Creek Toasted Corn Flake Company (which eventually became Kellogg's), while John Kellogg went on to form The Battle Creek Food Company.

The Battle Creek Food Company's initial mission was to develop and market soy products.

Battle Creek Food Company in the 1920s

The company was purchased by Eugene and George McKay after World War II. Interestingly, Eugene McKay had been instrumental in developing several big name cereals for Kellogg's (Will Kellogg's Company) in the pre-war years before he purchased the company once owned by John Kellogg.

A distinction should be made here regarding this company and The Battle Creek Sanitarium Food Company. The company with "Sanitarium" in the title was a subsidiary of John Kellogg's Battle Creek Sanitarium. It was formed in the 1890's to provide products via mail order to former patients of the Sanitarium.

Cereal Spotlight:

Suprize Cereal

Introduced in 1957

The world's first brown-rice flake cereal.

Suprize was the last cereal introduced by Eugene McKay. Earlier in his career, McKay had been responsible for one of Kellogg's most-loved cereals, Rice Krispies... Read More

Featured Battle Creek Food Company Cereals:

More Battle Creek Food Company Cereals:

Bran & Fig

Fig & Bran

Sanitarium Fig & Bran Flakes