The Disney Magic Selections-branded line of products was introduced in 2007. Approximately 100 new products suddenly appeared in grocery stores after Kroger Co. and Disney Consumer Products teamed up to create the new product line.
The items which ranged from breakfast cereals to canned pasta featured "Chef Mickey (Mouse)" and other characters from Disney and Disney-Pixar entertainment properties.
According to a 2006 press release announcing the products, "the line will include items that are inherently healthy... almost all of the products during the initial launch will contain 0 grams of trans fat."
Upon introduction, the products were available at some 2,400 Kroger stores including Ralphs, Fry's, Fred Meyer, King Soopers, Dillons and other banner supermarkets owned by Kroger around the country.
More Disney Magic Cereals:
For more about Disney Magic, visit their official website.