Battle Creek Food Company
This company is a spin-off of sorts from the original company that became Kellogg's. In 1900, John and Will Kellogg founded the Sanitas Food Company to produce cereals. Around 1906, a rift between the brothers resulted in a separation of the Sanitas operation. Will Kellogg went on to form The Battle Creek Toasted Corn Flake Company (which eventually became Kellogg's), while John Kellogg went on to form The Battle Creek Food Company.
The Battle Creek Food Company's initial mission was to develop and market soy products.
The company was purchased by Eugene and George McKay after World War II. Interestingly, Eugene McKay had been instrumental in developing several big name cereals for Kellogg's (Will Kellogg's Company) in the pre-war years before he purchased the company once owned by John Kellogg.
A distinction should be made here regarding this company and The Battle Creek Sanitarium Food Company. The company with "Sanitarium" in the title was a subsidiary of John Kellogg's Battle Creek Sanitarium. It was formed in the 1890's to provide products via mail order to former patients of the Sanitarium.
Introduced in 1928
This cereal was described in a magazine ad as "ready to serve breakfast food that is rich in vitamins. It makes children grow - eat crispy 'ZO.'" Another ad called it a "toothsome vitamin cereal... Read More
Featured Battle Creek Food Company Cereals:
More Battle Creek Food Company Cereals: