Heartland's Finest specializes in premium bean products that are gluten-free and wheat-free. Their 3 cereal products are Original Flavored CerOs, Raspberry Flavored CerOs and Cinnamon Flavored CerOs. The cereals are very unique in that they contain pinto beans as a primary ingredient.
The cereals are described on the company's website like this, "Our gluten-free Ceros are the delicious and nutritious start to your day, and are great as a quick and easy snack. Original Ceros cereal has 3 grams of fiber and 5 grams of protein per serving, and the raspberry and cinnamon flavors have 2 grams of fiber and 4 grams of protein. Ceros are made with whole pinto beans and rice, and just a touch of sugar."
Heartland's Finest other main product categories are pastas and flours.
The following description of the company is from the front page of their website from June of 2008:
"More and more people are avoiding wheat these days. Wheat allergy, sensitivity, intolerance, and desire for more dietary variety are just a few reasons why people are seeking wheat alternatives. The problem is, most wheat-free substitutes lack good flavor, texture, and nutrients. That's why Heartland's Finest has created 100% wheat- and gluten-free flour and pasta products that taste great but contain more protein and other nutrients than most wheat or wheat-free products. And for your safety, our products are manufactured in a dedicated wheat- and gluten-free facility."
Heartland's Finest Cereals:
For more about Heartland's Finest, visit their official website.