According to the company's website before it disappeared, this granola wasn't just cereal, it was a provider of essential energy: "Whether your passion is to conquer a mountain or meet a deadline, Mountain Madness All Natural Granola will give your body the essential energy it craves."
It went on to say, "It's the perfect balance of smart, slow burning carbohydrates, protein and fiber - no fillers or additives to slow you down.
"Great tasting Mountain Madness All Natural Granola will help you reach your peak. That's our promise to you...
"IT'S NOT JUST CEREAL! ENJOY ANYTIME, ANYWHERE."
Mountain Madness Cereals: