Benefit Nutrition was started in 1996 with the introduction of their first cereal, Protein Plus. The company credits "food technologists and sports nutritionist" with helping to create what they call "the highest protein cereal available".
Their second cereal, Simply Fiber, was introduced in 1999.
Benefit Nutrition cereals are distributed throughout the United States, primarily to natural food stores.
Introduced in 1996
In 2009, this cereal was described on the box as a "soy protein & multigrain cereal - crunchy clusters of corn flakes, crisp rice and whole grain oats... Read More
More Benefit Nutrition Cereals:
For more about Benefit Nutrition, visit their official website.