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Which cereal was the first to offer a premium (something free with purchase)?

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General Mills
Pac-Man


Pac-Man From: General Mills
Introduced in 1983


Pac-Man Cereal hit the shelves in 1983, capitalizing on the huge success of the arcade game Pac-Man which had taken America by storm the since it's introduction in 1980. The cereal was a "crunchy sweetened corn cereal with marshmallow bits". The marshmallows were shaped like Pac-Man, and the game's ghost characters: Blinky, Pinky, Inky and Clyde.

The cereal later introduced Ms. Pac-Man marshmallows with a "a shocking pink bow" and Super Pac-Man marshmallows which were just larger versions of existing Pac-Man marshmallows.

Animated children eating the cereal in commercials referred to themselves as "ghost chompers".

The cereal was said to taste like an extra-sugary version of Kix Cereal with marshmallows.

Known premiums: send-away offers for a "Ghost Chomper" hat or Pac-Man game watch, entry details to win a full-sized Pac-Man arcade game or a mini electronic version of the game, a cut-out Pac-Man mobile, and send-away offers for a neon camera (Canada), a Pac-Man bowl or a Pac-Man ring.


Pac-Man Cereal In 1984 with Mr. Rogers


In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Pac-Man cereal along with other discontinued favorites like Donkey Kong Cereal and Buc-Wheats.


Click here to see all cereals from General Mills.



This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family


    Pac-Man Cereal Theater



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    Introducing Ms. Pac-Man Marshmallows
    More Videos For Pac-Man

    Introducing Ms. Pac-Man Marshmallows
    Pac Man Cereal With Super Marshmallows
    Singing Pac-Man Marshmallows Ad
    You Can Do The Pac-Man Cereal Ad

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    Click Here To Visit The Pac-Man DELUXE Theater


    Additional Images

    These are the most recent images. Click here to see all pictures for Pac-Man.


    Title: Pac-Man Building Set Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details



    Title: Ms. Pac-Man Marshmallows Box - Front & Back

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details



    Title: Pac-Man Pee Wee Pencil Stickers Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details



    Title: Super Pac-Man Marshmallows Box - Front & Back

    Submitter: jeffrey
    Uploaded: 11/1/2010

    Additional details



    Title: Early 80s Pac-Man Cereal Coupons

    Submitter: jeffrey
    Uploaded: 11/1/2010

    Additional details



    Title: Pac-Man Building Set

    Submitter: jeffrey
    Uploaded: 11/1/2010

    Additional details



    Title: Pac-Man Cereal With Super Marshmallows

    Submitter: koko420
    Uploaded: 8/2/2008

    Additional details



    Title: Canadian Box Of Pac Man Cereal

    Submitter: leprican_katie
    Uploaded: 6/24/2008

    Additional details



    There's More Pictures! See all images for Pac-Man cereal

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    Comments About This Cereal
    What do you think of Pac-Man?

    Overall Average Rating = 5 (out of 5)

    View all 35 comments for this cereal.


    By R.D.

    Cereal Rating (out of 5):

    I remember this cereal when I was little. I was just going through one of my mom's cabinets and found six (yes that's correct) SIX Pac-Man coupons with no expiration date.

    Comment submitted: 2/22/2014 (#16142)



    Official Member: Team BreakfastBy j3px1 (Team Breakfast Member)

    Cereal Rating (out of 5):

    I was 9 when this came out and I saw this commercial on ABC while during a Mighty Orbots break. I wanted this and my aunt bought it for me. Its fun appeal to me then- with its colorful marshmallows and sweet plain pieces - would have had this rated awesome, but now that I'm older and more objective here, it gets a 'Very Good' rating.

    Comment submitted: 2/18/2014 (#16091)



    By G. Hamilton

    Cereal Rating (out of 5):

    This cereal was awesome for the following reason - the non marshmallow bits. All other marshmallow cereals had the deliciousness of marshmallows, but lacks in the other half. This had a perfect world of marshmallow goodness and sugar coated wheat pieces. Also - once I got a box with nothing but marshmallows. I wish General Mills would recreate the cereal and put some modern cartoon on the front to make it sell.

    Comment submitted: 1/21/2014 (#15795)



    By K.I.D. 35

    Cereal Rating (out of 5):

    Man, it was the best cereal ever! Lucky Charms' taste is close but not as good. - From an old kid of 35 ;)

    Comment submitted: 12/11/2013 (#15510)



    By Majic

    Yeah! Blinky, Pinky and Clyde! Loved Pac-Man. Seeing this cereal again brought back great memories of my first Atari system.

    Comment submitted: 6/4/2013 (#12268)



    By kristi

    Cereal Rating (out of 5):

    I loved the Pac Man cereal. This totally reminds me of watching Bugs Bunny cartoons on Saturday morning and playing our clunky old Atari. Good times!

    Comment submitted: 11/20/2012 (#9980)



    By Auntieneanie

    Cereal Rating (out of 5):

    Is there a web site that still sells this? I was pregnant when this became really popular and have been craving it again. Mmmm so relish. Auntieneanie@AOL.com

    Comment submitted: 11/11/2012 (#9853)



    By bigpop

    Cereal Rating (out of 5):

    I won one of their mini arcade games out of the cereal box.

    Comment submitted: 7/31/2012 (#8682)



    By SMcFlyJr1979

    Cereal Rating (out of 5):

    I knew someone wop won the tabletop mini version of Pac-Man... I think maybe through the cereal (or might have been back when eBay started). LOL!

    Comment submitted: 5/2/2012 (#7510)



    By Taymoor Javed

    Cereal Rating (out of 5):

    I didn't know there was a Pac-Man cereal in the 80s'! I'd like to try some right now!

    Comment submitted: 1/1/2012 (#6093)



    View all 35 comments for this cereal.





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