Cereal Project > Kellogg's > Puffa Puffa Rice

Puffa Puffa Rice
From: Kellogg's
Introduced in 1967


This cereal was described on the box as "puffed and toasted rice with brown cane sugar" with "oceans of energy".

In its first years, the cereal was presented with a definite Hawaiian or Polynesian theme. Island volcanoes, ocean scenes and palm fronds adorned various versions of the cereal box. When the cereal was first announced in ads, the announcer exclaimed "Nui! Nui! from Kellogg's" instead of "New! New!"

Around 1972, Kellogg's tried to promote the cereal with a smiling train having the title "Puffa Puffa Rice" puffing out of the trains steam engine.

The cereal disappeared around 1975.


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Puffa Puffa Rice Cereal Theater




Additional Images
These are the most recent images. Click here to see all pictures for Puffa Puffa Rice.

U.K. Puffa Puffa Rice Box
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U.K. Puffa Puffa Rice Box

Submitter: jeffrey
Uploaded: 2/10/2011

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Puffa Puffa Rice Yo Yo Box - Front
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Puffa Puffa Rice Yo Yo Box - Front

Submitter: jeffrey
Uploaded: 11/23/2010

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Puffa Puffa Rice Tiki Mask Box
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Puffa Puffa Rice Tiki Mask Box

Submitter: jeffrey
Uploaded: 11/10/2010

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Puffa Puffa Rice Hawaiian Outrigger
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Puffa Puffa Rice Hawaiian Outrigger

Submitter: jeffrey
Uploaded: 11/10/2010

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Kellogg's Banana Splits Club
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Kellogg's Banana Splits Club

Submitter: jeffrey
Uploaded: 11/9/2010

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P.P.R. Banana Splits Poster Box
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P.P.R. Banana Splits Poster Box

Submitter: jeffrey
Uploaded: 11/9/2010

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Puffa Puffa Rice Box - Monkees
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Puffa Puffa Rice Box - Monkees

Submitter: jeffrey
Uploaded: 8/12/2010

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Puffa Puffa Rice Canadian Box
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Puffa Puffa Rice Canadian Box

Submitter: jeffrey
Uploaded: 8/10/2010

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There's More Pictures! See all images for Puffa Puffa Rice cereal




Comments About This Cereal
What do you think of Puffa Puffa Rice?

Overall Average Rating = 5 (out of 5)

View all 128 comments for this cereal.


By TV Dad

Cereal Rating (out of 5):

Kellogg's, listen to the people - bring it back! You'll make a lot of people very happy.

Comment submitted: 2/3/2016 (#19928)



Official Member: Team BreakfastBy Firequeen (Team Breakfast Member)

Cereal Rating (out of 5):

I loved this cereal. The best ever. Wish they would bring it back.

Comment submitted: 11/23/2015 (#19690)



By Surfer

Cereal Rating (out of 5):

In the UK, I think that they were finally discontinued in about 1985. I know I ate them in the early 1980s although by then they were a rare find in a supermarket. Such is my nostalgia that I have almost perfected a method of making them since Kellogg's refuses to. As you might suspect, they do indeed have an enormous sugar content. The ingredients in order of weight are: rice, granulated sugar, vegetable oil, demerara sugar, salt. In today's health conscious world, I doubt they will make a commercial comeback, so I'll make do with mine homemade ones once a month!

Comment submitted: 11/2/2015 (#19615)



By Puffa D.

Cereal Rating (out of 5):

Amazing cereal. I loved it. I'm sure I was older than 6 when this was discontinued.

Comment submitted: 10/30/2015 (#19605)



By billybalata

Cereal Rating (out of 5):

My absolute all-time favorite!

Comment submitted: 10/7/2015 (#19527)



By All4Funk

Cereal Rating (out of 5):

Puffa Puffa Rice with ready brek was lush! Bring it back PLEASE!

Comment submitted: 9/23/2015 (#19475)



Official Member: Team BreakfastBy dman4ualways (Team Breakfast Member)

Cereal Rating (out of 5):

It's a shame they don't sell this item. Bring back the classic!

Comment submitted: 9/21/2015 (#19467)



By Gawd

Cereal Rating (out of 5):

I remember this from way back when. It was the best! Bring it back.

Comment submitted: 9/15/2015 (#19452)



By Jet

Cereal Rating (out of 5):

I enjoyed this cereal with condensed milk as a child. Wonderful memories. Please bring it back.

Comment submitted: 8/30/2015 (#19401)



By Simon HK

Cereal Rating (out of 5):

30+ years on and I still find myself hankering for this most delicious of all breakfast cereals.

Comment submitted: 8/26/2015 (#19386)



View all 128 comments for this cereal.

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