From: Kellogg's
Introduced in 1967



This cereal was described on the box as "puffed and toasted rice with brown cane sugar" with "oceans of energy".

In its first years, the cereal was presented with a definite Hawaiian or Polynesian theme. Island volcanoes, ocean scenes and palm fronds adorned various versions of the cereal box. When the cereal was first announced in ads, the announcer exclaimed "Nui! Nui! from Kellogg's" instead of "New! New!"

Around 1972, Kellogg's tried to promote the cereal with a smiling train having the title "Puffa Puffa Rice" puffing out of the trains steam engine.

The cereal disappeared around 1975.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 5 (out of 5)

View all 81 comments for this cereal.


By L.J.M.

I think they stopped it in the UK for 2 reasons. 1) It was expensive for a small box back then, so it didn't sell very well; and 2) I think it contained lots of E-numbers so they wouldn't bring it back now anyway. All this healthy eating has killed it and if they did bring it back... I don't think it would actually taste anything like the original. Shame... I loved it.

Comment submitted: 5/14/2013 (#12057)



By rommy

Cereal Rating (out of 5):

Loved this. Have thought about it on many occasions. I thought I would never ever find anyone who remembered it!

Comment submitted: 4/1/2013 (#11467)



By hair1066

Cereal Rating (out of 5):

My favorite ever cereal.

Comment submitted: 3/27/2013 (#11406)



By timmer

Cereal Rating (out of 5):

Fun and great-tasting cereal from my youth. Surely Kellogg's could spruce it up, reduce the sugar a bit, and re-market it today. C'Mon, Kellogg's! Give the people what they want, Puffa-Puffa Rice! (oh, and keep that awesome song - "...a digga-digga bowlful, Oceans of Energy! A-ya, A-ya!"

Comment submitted: 3/25/2013 (#11378)



By Ponana

Cereal Rating (out of 5):

Best cereal every created - why oh why can't they bring it back!

Comment submitted: 3/11/2013 (#11193)



By digger44

Cereal Rating (out of 5):

I wish Kellogg's would reintroduce Puffa Puffa Rice cereal. It was my all-time favorite as a child.

Comment submitted: 2/23/2013 (#10985)



By codswhollop

Cereal Rating (out of 5):

I have written to Kellogg's pleading that they bring it back, but no luck. In this day and age, it's far too unhealthy they said.

Comment submitted: 2/21/2013 (#10956)



By Purple Biddy

Cereal Rating (out of 5):

I wish Puffa Puffa Rice would come back. It was the most gorgeous tasting cereal ever made. Please come back.

Comment submitted: 2/2/2013 (#10616)



By Barbara

Cereal Rating (out of 5):

This was my favorite cereal as a child. I tried to explain the taste to my children but... all I can say is DELICIOUS. Please bring it back!!

Comment submitted: 1/21/2013 (#10493)



By aylessa

Cereal Rating (out of 5):

Loved this cereal as a child. This and Golden Nuggets!

Comment submitted: 12/6/2012 (#10094)



View all 81 comments for this cereal.

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