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Which cereal encouraged consumers to take a 10 Day challenge intended to combat "feeling sluggish, uncomfortable and a little irregular"?

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Barbara's Bakery
Alpen


Alpen From: Barbara's Bakery



When this cereal debuted in the early 70's, it was distributed by Colgate-Palmolive, the toothpaste company. It's described on the box as a "naturally delicious muesli cereal... made with organic grains."

A television commercial from the early 70's described it like this:

"In Switzerland, people respect the land and the natural things it provides, good things. Alpen is taken from an old Swiss recipe. Alpen is a natural breakfast cereal. It's almonds and hazelnuts chopped fine and mixed with wheat, oat flakes and sun-dried raisins. Alpen is good things from the good earth, pure and simple... Alpen."

Company Description: According to the brand's website, Barbara's Bakery started in 1971 when a 17-year-old girl named Barbara opened a small organic bakery in Northern California. The bakery transformed from a storefront operation to a wholesale business. In 1986, Barbara's Bakery was acquired... Read on and see all cereals from Barbara's Bakery


Alpen Cereal Theater



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Early 70s Alpen Commercial
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Comments About This Cereal
What do you think of Alpen?

Overall Average Rating = 3 (out of 5)

By Lionhearted

Cereal Rating (out of 5):

I don't know why Colgate first owned Alpen... it looked like the kids who ate it needed to go brush afterward. HA-HA-HA.

Comment submitted: 2/23/2013 (#10988)





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