Introduced in 1980
A newspaper advertisement from August 1980 introduced Wheat & Raisin Chex like this:
Announcing... a better way to get your raisins.
Wheat & Raisin Chex Cereal
If you like raisin bran cereal, now there's a better way to get your raisins. New Wheat and Raisin Chex has all the plump juicy raisins you love. But, it's made with great tasting wheat, not bran. And unlike bran flakes that can get soggy, the toasted wheat squares stay crispier in milk.
The cereal was described on initial boxes as "bize-sized squares of toasted wheat & plenty of plumb, juicy raisins."
Company Description: Ralston was originally part of The Ralston-Purina Company which was formed in 1902. The name Ralston stems from a minor social movement in the late 19th Century called Ralstonism - created by Webster Edgerly. Followers of the movement (about 800,000) followed the motto "Regime, Activity, Light, Strength, Temperation, Oxygen and Nature" - the first letters of which spelled out "Ralston"... Read on and see all cereals from Ralston
This cereal belongs to the following Mr Breakfast Cereal Families:
Title: Wheat & Raisin Chex Box
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Comments About This Cereal
What do you think of Wheat & Raisin Chex?By Lionhearted
I remember Wheat & Raisin Chex... but you guys can make it yourself. Just take some Wheat Chex and put some raisins into it.
Comment submitted: 3/5/2013 (#11136)