Introduced in 1963
This cereal was nicknamed on boxes as "the four grain energy cereal that powers the pros!" and "the crunchy four grain flake cereal." Team made the claim that it stayed crunchier in milk than the leading wheat, corn or oat flake.
The sentence "Team Flakes stays crunchier right to the bottom of the bowl" appeared prominently on multiple boxes.
The cereal was introduced as Team Flakes in 1963. In the early 70's, the word "flake" was removed from the large title on the box, although the cereal was still often referred to as Team Flakes in smaller text on the box. The cereal appears in the Cereal Project database with entries for both Team cereal and Team Flakes cereal.
Team cereal was described in detail on the back of a box in 1977:
"Four grains in every flake. That's why more and more people are switching to TEAM flakes.
"TEAM's four grains give you:
"GREAT TASTE. The taste of TEAM Flakes appeals to cereal lovers of all ages because each crunch flake is a delicious blend of four separate grains - rice, wheat, corn and oats. Together, those four grains give you a one-of-a-kind taste no other cereal can offer.
"NUTRITION. Cereals have long been recognized by nutritionists as an important part of a healthful diet. With each TEAM Flake you get the nutritional benefits of four cereal grains - rice, wheat, corn and oats. TEAM Flakes are also fortified with essential vitamins and iron.
"CHRUNCHINESS THAT LASTS. TEAM Flakes actually stay crunchy in milk longer than the leading wheat, corn or oat flake. That's because TEAM starts with wheat, corn and oats and then blends in lots of crispy rice for long lasting crunch. That's why TEAM Flakes stay crunchier right to the bottom of the bowl!
"Great Taste, Nutrition and Crunchiness that lasts to the bottom of the bowl."
In the late-70's, the word "flakes" began appearing with the title once more. Unfortunately, Team Cereal (aka Team Flakes Cereal) disappeared in the U.S. in the early 90's, shortly before Nabisco was acquired by Kraft.
In 2007, General Mills introduced Curves Whole Grain Crunch Cereal. Many hardcore fans of Team Flakes cereal say Curves is the closest cereal they've found in recent years to matching the flavor and texture of Team.
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Title: Team Cereal Box
Title: Team Flakes Spirited Advertisement
Title: 1992 Canadian Team Cereal Box
Submitter: Mr Breakfast
Title: 1971 Team Cereal Box
Title: 1972 Team Cereal Box
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Comments About This Cereal
What do you think of Team?
Overall Average Rating = 5 (out of 5)
View all 36 comments for this cereal.
I loved Team cereal. I tried it in 1954 when I was 10 years old. I loved it all through the 60s and I to the 70s and 80s. I never found out that it was discontinued until the grocery store where I asked about it told me they could no longer get the cereal. I have tried to no avail to find out why Nabisco discontinued the cereal. They never answered my queries.
Comment submitted: 6/12/2014 (#17176)
Why would they take something that was that great off the market. Come on Nabisco!
Comment submitted: 11/3/2013 (#15248)
By Team Kellie
I'm not a big cereal person. When I was a kid Team Flakes Cereal was the only cereal I ate. I have looked and tried other cereals. Nothing comes close. If it came back, it would be my breakfast every day.
Comment submitted: 10/7/2013 (#14669)
I remember this as one of my father's 'adult' cereals, and one of the few I actually liked as a kid! I can't remember the taste exactly but I think it managed to have a great taste even if might have contained less sugar than certain 'sport' cereals nowadays!
Comment submitted: 2/11/2013 (#10748)
Team was favorite cereal for many years.
Comment submitted: 1/8/2013 (#10325)
Please bring back Team Flakes. Like many others, I also loved them. My friend also loved them. The taste, the crunch, yyuuummmmm.
Comment submitted: 10/26/2012 (#9735)
Bring back the Team please! They stayed crunchy, the multi-grain was actually good for you! I could get a petition going, many of my friends also want them back!
Comment submitted: 8/15/2012 (#8818)
I want Team Flakes back! They were so very good!
Comment submitted: 8/15/2012 (#8817)
I miss it too. It's the only cereal I really ever liked.
Comment submitted: 8/3/2012 (#8703)
By chethoff (Team Breakfast Member)
Team was my favorite flake. I contacted Nabisco (Kraft) (Unilever) and was told that they no longer make cereals. They did own Post, which was sold to Nestle. Can anyone follow this? Anyway, maybe Nestle can reissue these wonderful flakes.
Comment submitted: 7/23/2012 (#8580)
View all 36 comments for this cereal.