The only ingredient in this cereal was wheat (and possibly vitamins). We've only seen this cereal in the U.S. offered in single serve boxes and believe it was produced mainly for hotels and the hospitality market.
We found one image of a full-size box from Australia from 1983. The following description is from that box:
"A wholesome cereal with no added flavours or colouring.
"The first serious breakfast that's light.
"You're up. And ready to start the day. Start with a big burst of energy. And a great breakfast.
"A wholesome bowl of wheat puffs splashed with fresh milk. Crunch into a delicious natural wheat taste.
"Puffed Wheat is a good source of some essential vitamins. It'll get you going.
"And remember, no added sugar and salt, flavours or colourings.
"Puffed Wheat. It's the first serious breakfast that's light.
"4 serious reasons why Puffed Wheat is good for you.
"1. Puffed Wheat contains no sugar, artificial flavours, colorourings, sugar or salt.
"2. Puffed Wheat contains the B group vitamins - thiamine, riboflavin and niacin - essential to a well-balanced diet.
"3. Puffed Wheat contains protein for cell maintenance and growth. Protein is the source of some of the essential amino acids - the chemical building blocks of life.
"4. Puffed Wheat contains carbohydrates which provide a high percentage of the energy people need.
"And one not-so-serious reason: The delicious natural wheat flavor tastes terrific."
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
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Comments About This Cereal
What do you think of Puffed Wheat (Kellogg's)?
Overall Average Rating = 5 (out of 5)
Stores in Canada don't seem to carry it anymore. Why is this?
Comment submitted: 5/7/2013 (#11969)
By Pokie (Team Breakfast Member)
I started eating puffed wheat when it cost 14 cents a box! Now I can not find a store that sells it or a place to order it!? Would order it by the case if I had an address!
Comment submitted: 3/30/2013 (#11448)
By Judy W.
I have been eating Kellogg's Puff Wheat forever. I have only been able to buy it at Woolworths. Yesterday, I was told that it has been taken off the market. WHY? - Judy Wilson
Comment submitted: 10/9/2012 (#9411)
By Massive E.
Can you still buy this cereal in England? If yes, where?
Comment submitted: 6/26/2012 (#8194)
I need a cereal high in fiber and no iron. I have a special need and this one is rated the best for that.
Comment submitted: 2/21/2011 (#3976)