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Select the cereal that was featured in the very first animated television commercial for a ready-to-eat breakfast cereal?

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Independent / Undefined
Wheatena


Wheatena From: Independent / Undefined
Introduced in 1926



The following description of this cereal comes from a 1926 Magazine Ad:

No more coaxing! Children love Wheatena - the delicious whole wheat cereal!

Imagine a cereal co delicious that you child will reach for it eagerly - a cereal so tempting that's there's no more need of coaxing, cajoling or bribing your child into eating it.

Wheatena is just that kind of cereal. There's something about the toasty nut-like flavor of Wheatena that tempts the most reluctant appetite - something so inviting that children welcome it and often ask for a second helping.


Wheatena was produced by The Wheatena Company of Rahway, New Jersey.

Company Description: The company classification of "Independent / Undefined" is a catch-all for several cereals in our database. This category includes 1) cereals from smaller companies with a near-national distribution; 2) cereals whose manufacturer we've been unable to determine; and 3)... Read on and see all cereals from Independent / Undefined


Additional Images


Title: Wheatena Box

Submitter: jeffrey
Uploaded: 8/5/2010

Additional details



Title: Old Wheatena Advertisement

Submitter: Heather_S
Uploaded: 9/4/2008

Additional details




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Comments About This Cereal
What do you think of Wheatena?

Overall Average Rating = 5 (out of 5)

View all 15 comments for this cereal.


By S. Castor

Cereal Rating (out of 5):

One of my favorites! Just wish I could find it in stores in St Augustine, FL. Any one out there that can help me??

Comment submitted: 12/2/2012 (#10073)



By Dana B.

Cereal Rating (out of 5):

It is difficult to find, but I found it on Amazon. Available in 4 or 6 box packs. It keeps so no big deal for bulk buy. Then I never run out. I mix it with 1/2 Wheatena and 1/2 Cream of Wheat.

Comment submitted: 5/8/2012 (#7591)



By Waflman

Cereal Rating (out of 5):

I love Wheatena, but cannot find it in any grocery stores here in Berkeley, CA. We mix it together with other grains to enjoy that unique roasted flavor.

Comment submitted: 3/19/2012 (#6880)



By Audrey

Cereal Rating (out of 5):

For 70 years, I have had Wheatena. Now at 76, I no longer can find it. Can you help? Glen Burnie MD. Audrey

Comment submitted: 2/26/2012 (#6628)



Official Member: Team BreakfastBy Mama Diva (Team Breakfast Member)

Cereal Rating (out of 5):

I love Wheatena but con no longer find it in Southern California stores. I used to go to Texas and find it, but no longer can do. I am alone and can only use one box at a time. HELP. I need Wheatena.

Comment submitted: 1/14/2012 (#6189)



By Grandmotherbear

Cereal Rating (out of 5):

We get it at Winn Dixie and Publix. This is the only cereal, made with milk, that carries me all day and doesn't leave me collapsing 2 hours after eating. I believe the measure is 1/4 cup Wheatena to 1 cup milk or water, simmered and stirred for 5 minutes.

Comment submitted: 10/30/2011 (#5603)



By Bee

Shop-Rite and Giant in southeastern PA carry it!

Comment submitted: 9/25/2011 (#5353)



By VT hiker

Cereal Rating (out of 5):

It's a fabulous cereal - too bad it's hard to find. Harris Teeter stores have Wheatena; also at the "gourmet" Safeway store in Fairfax, on corner of US 29 and Chain Bridge Rd (about 1 mile S of Vienna Metro).

Comment submitted: 9/18/2011 (#5295)



By GuitarBob

Cereal Rating (out of 5):

Toastiest and roastiest of all the hot cereals. If I ever see it again I'll buy a case.

Comment submitted: 6/1/2011 (#4956)



By Russell4Peace

Cereal Rating (out of 5):

I'm also having trouble locating it at local stores. Homestat Farms' website suggests ordering it from these distributors: Glen Oak Valley, My Brands, or Hometown Favorites. However, I don't need to buy three 20 oz. boxes at a time!!

Comment submitted: 3/30/2011 (#4232)



View all 15 comments for this cereal.



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