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Wheatena
From: Independent / Undefined
Introduced in 1926


The following description of this cereal comes from a 1926 Magazine Ad:

No more coaxing! Children love Wheatena - the delicious whole wheat cereal!

Imagine a cereal co delicious that you child will reach for it eagerly - a cereal so tempting that's there's no more need of coaxing, cajoling or bribing your child into eating it.

Wheatena is just that kind of cereal. There's something about the toasty nut-like flavor of Wheatena that tempts the most reluctant appetite - something so inviting that children welcome it and often ask for a second helping.


Wheatena was produced by The Wheatena Company of Rahway, New Jersey.

Company Description: The company classification of "Independent / Undefined" is a catch-all for several cereals in our database. This category includes 1) cereals from smaller companies with a near-national distribution; 2) cereals whose manufacturer we've been unable to determine; and 3)... Read on and see all cereals from Independent / Undefined


Additional Images
Wheatena Box
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Wheatena Box

Submitter: jeffrey
Uploaded: 8/5/2010

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Old Wheatena Advertisement
click to enlarge

Old Wheatena Advertisement

Submitter: Heather_S
Uploaded: 9/4/2008

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Comments About This Cereal
What do you think of Wheatena?

Overall Average Rating = 5 (out of 5)

View all 17 comments for this cereal.


Official Member: Team BreakfastBy loyaltubist (Team Breakfast Member)

Cereal Rating (out of 5):

This is one of the few old time hot cereals that hasn't changed in all the years. The others are Cream of Wheat (any farina, to be honest), Cream of Rice, Malt-O-Meal, and any oatmeal. Plain is always best.

Comment submitted: 3/26/2015 (#18812)



By Miami Mike H

It's currently available in Publix Supermarkets in Florida as of May 2013.

Comment submitted: 5/25/2013 (#12173)



By S. Castor

Cereal Rating (out of 5):

One of my favorites! Just wish I could find it in stores in St Augustine, FL. Any one out there that can help me??

Comment submitted: 12/2/2012 (#10073)



By Dana B.

Cereal Rating (out of 5):

It is difficult to find, but I found it on Amazon. Available in 4 or 6 box packs. It keeps so no big deal for bulk buy. Then I never run out. I mix it with 1/2 Wheatena and 1/2 Cream of Wheat.

Comment submitted: 5/8/2012 (#7591)



By Waflman

Cereal Rating (out of 5):

I love Wheatena, but cannot find it in any grocery stores here in Berkeley, CA. We mix it together with other grains to enjoy that unique roasted flavor.

Comment submitted: 3/19/2012 (#6880)



By Audrey

Cereal Rating (out of 5):

For 70 years, I have had Wheatena. Now at 76, I no longer can find it. Can you help? Glen Burnie MD. Audrey

Comment submitted: 2/26/2012 (#6628)



Official Member: Team BreakfastBy Mama Diva (Team Breakfast Member)

Cereal Rating (out of 5):

I love Wheatena but con no longer find it in Southern California stores. I used to go to Texas and find it, but no longer can do. I am alone and can only use one box at a time. HELP. I need Wheatena.

Comment submitted: 1/14/2012 (#6189)



By Grandmotherbear

Cereal Rating (out of 5):

We get it at Winn Dixie and Publix. This is the only cereal, made with milk, that carries me all day and doesn't leave me collapsing 2 hours after eating. I believe the measure is 1/4 cup Wheatena to 1 cup milk or water, simmered and stirred for 5 minutes.

Comment submitted: 10/30/2011 (#5603)



By Bee

Shop-Rite and Giant in southeastern PA carry it!

Comment submitted: 9/25/2011 (#5353)



By VT hiker

Cereal Rating (out of 5):

It's a fabulous cereal - too bad it's hard to find. Harris Teeter stores have Wheatena; also at the "gourmet" Safeway store in Fairfax, on corner of US 29 and Chain Bridge Rd (about 1 mile S of Vienna Metro).

Comment submitted: 9/18/2011 (#5295)



View all 17 comments for this cereal.

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