Introduced in 1961
When Life Cereal was introduced in 1961, a magazine ad described the cereal like this:
Now from oats... natures richest protein grain... Quaker brings you Life. Kids love the delicate sweetness that the sugar crystals inside Life add to its great toasty, oats taste.
Mothers love the protein build-up Life gives (and the way kids eat it up).
Everybody loves Life's special protein - useful protein - the same quality of protein you get in meat and milk!
You'll love Life!
The original slogan for Life Cereal was "Life has the most useful protein - ever in a ready-to-eat cereal!"
An early television ad for cereal described it as "the good oat cereal - tiny bite sized pieces of shredded oats with sugar crystals locked inside."
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This cereal belongs to the following Mr Breakfast Cereal Families:
Life Cereal Theater
These are the most recent images. Click here to see all pictures for Life.
Title: Life Cereal Where's Waldo Kit
Title: Early Life Cereal Box
Title: Life Cereal Rock Music Mysteries
Title: Life Cereal Outer Space Kit
Title: Life Matchbox Box
Title: Learn From Life Box
Title: Life Nature Scope Box
Title: Life Be The Next Mikey Box
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Comments About This Cereal
What do you think of Life?
Overall Average Rating = 4 (out of 5)
View all 19 comments for this cereal.
By richardpaulhall (Team Breakfast Member)
Absolutely the worst cereal I ever tried. The only box of cereal I just could not finish. My brother tried it one morning and agreed with me.
Comment submitted: 4/5/2013 (#11527)
By Dolan H.
Life cereal is like Shreddies on steroids and sugar. This is my favorite cereal that does not taste like (to quote Calvin and Hobbes) Chocolate Frosted Sugar Bombs, and still delivers the goods.
Comment submitted: 2/12/2013 (#10764)
By mobygrapenut (Team Breakfast Member)
One of my favorites as a child. I loved the lightly sweet toasted oat flavor and the way the texture changed from crunchy to chewy as I ate my way through the bowl. I'd probably enjoy it now but I don't need to. I ate so much of it growing up that just remembering it is as good as eating it.
Comment submitted: 2/5/2013 (#10643)
I have been eating Life cereal for over 50 years now. I even remember my first bowl of this delicious cereal. One time I was visiting someone's home as a guest. She knew I liked Life and had some for me. She also had a young daughter about age 5. A year or later I was going for a return trip to her house. She told her daughter about it ahead of time and said I had been to house before. Daughter said, "Is that the lady who likes Life cereal?"
Comment submitted: 9/12/2012 (#9098)
By MyEmptyCanvas (Team Breakfast Member)
The Original Regular Life cereal - I just couldn't eat because it was almost flavorless in a way and because of that I never tried the others. (myemptycanvasreviews.blogspot.com)
Comment submitted: 6/21/2012 (#8117)
I second Marc's vote on the Vaudeville commercials. Anything that featured two guys in gorilla suits had my instant attention. Still does. I believe this was the TV campaign immediately before the one with Mikey came out.
Comment submitted: 5/26/2012 (#7768)
By Kaboodle Doodle (Team Breakfast Member)
My second favorite after Boo Berry.
Comment submitted: 5/9/2012 (#7609)
This is my most favorite cereal. I can't get enough of it!
Comment submitted: 5/9/2012 (#7597)
By McFlyJr1979 (Team Breakfast Member)
Only #59 on your list of the top 100 cereals? That's blasphemy. This cereal doesn't even need sugar added. It is one of the few cereals perfect w/o it, as it has enough in it already! :)
Comment submitted: 5/2/2012 (#7524)
By johnnyboy52 (Team Breakfast Member)
My idea for a television commercial. A family setting of 4. Mom, Dad, Sister, brother. Sister is 7 years old, brother is 10 years, old, parents are middle aged. Sister begins the commercial by stating life cereal tastes so good and makes her feel good about beginning her day as she is leaving with school backpack heading out the door. Brother says life cereal has increased his amount of friends that cannot wait for him to arrive at school they want to start breakfast with him by sharing his life cereal. The commercial ends with the children holding individual life boxes and simply stating my life. Then the two children standing together holding one life cereal box between them with parents behind them, father with right hand on son's right shoulder and mother's left hand on daughter's left shoulder and both parents say "our life".
Comment submitted: 12/9/2011 (#5931)
View all 19 comments for this cereal.