Introduced in 1987
This "frosted rice cereal with fruit-flavored marshmallow bits" first hit stores around 1987. It was promoted on the box as being "high in vitamin nutrition" with "natural fruit flavor". Advertisements for the cereal featured the somewhat uninspired slogan, "Mmmmm.... how fruity!"
Initially, the cereal's marshmallow pieces came in primarily-round, nondescript shapes and four flavors: orange, lemon, raspberry and grape.
In 1992-93, Kellogg's conducted a special project called the "Fruity Marshmallow Krispies Restage". The project was projected to triple sales of the cereal with an incremental $11.4 million marketing budget. At this time, the shapes of the marshmallows were changed to resemble fruit and banana marshmallow were added.
Several accounts both prior to and following the "restage", indicate that the fruity taste of the cereal was particularly strong. Those critical of the cereal have described it as "too fruity", while others made mention that the combination of marshmallows and Rice Krispies created an unpleasant mushy texture when soaked in milk.
The "mushy" criticism is somewhat ironic considering that the cereal's mascots Snap! Crackle! and Pop! were introduced to most of the world battling characters named Soggy and Mushy in a series of 1939 short films.
In 1988, some boxes of Fruity Marshmallow Krispies were recalled when it was found that small plastic binoculars contained as prizes posed a potential chocking hazard to children under the age of three. No complaints of actual injuries involving the binoculars were ever been reported.
In his 2005 book "Don't Eat This Book", author Morgan Spurlock ridiculed Fruity Marshmallow Krispies for promoting itself as "fat free" and "heart smart" in the early 90's . According to Spurlock, a seemingly un-ethical fund raising project for the American Heart Association in 1989 made it easier for sugary cereals to make such box-front claims.
A single serving of Fruity Marshmallow Krislpies contained a whopping 17 grams of sugar and hardly a trace of fiber. On the plus side, it did contain less than 1 gram of fat. In 1988, a document called the Environmental Nutrition newsletter called Fruity Marshmallow Krispies the worst cereal out of 123 cereal analyzed for bran content versus sugar.
The cereal made a slow withdrawal from supermarket shelves in the late 1990's.
Before Kellogg's introduced Fruity Marshmallow Krispies, they had another cereal called Marshmallow Krispies. The two cereals were similar in both packaging and the actually look of the cereal... right down to the marshmallow shapes. Some reports indicate that Marshmallow Krispies transformed into - and were replaced by - Fruity Marshmallow Krispies. At this writing, we have no clear verification as to whether these two cereal existed on supermarket shelves at the same time.
We do know that Fruity Marshmallow Krispies outlasted it's marshmallow predecessor. Kellogg's 10K report for 1993 lists their ownership of the brand names for both cereals. The 10K report for the following year lists only the fruity cereal.
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This cereal belongs to the following Mr Breakfast Cereal Families:
Fruity Marshmallow Krispies Cereal Theater
Title: Fruity Marshmallow Krispies Magic Box
Title: Fruity Marshmallow Krispies Stickers
Title: Two Boxes Of Fruity Marshmallow Krispies
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Fruity Marshmallow Krispies?
Overall Average Rating = 5 (out of 5)
View all 22 comments for this cereal.
By Always looking
I agree with everything everyone has said on here. I too have been looking for this cereal for years. I have found that "Marshmallow Matey's" sold at Wal-Mart to compete with Lucky Charms comes pretty close. I too would love to see this cereal return to the shelves
Comment submitted: 3/3/2013 (#11117)
I have found a website online that sells and ships anywhere in the US fruity cereal marshmallows, identical in taste to those found in Lucky Charms. I bought a bunch of bags and now mix them with regular Rice Krispies and, wow, the memories came flooding back! When I remember eating them, I do not recall having Frosted Rice Krispies. I remember regular Rice Krispies. Maybe it was the very early version of them? Either way, I have found the closest alternative by eating the above mentioned, and life is once again whole. Just do an internet search for "cereal marshmallows for sale" and you should have no problem finding them. Or, find them on vat19.com. Good luck. Cr.
Comment submitted: 11/13/2012 (#9872)
Fruity Marshmallow Krispies was the best cereal ever!
Comment submitted: 11/3/2012 (#9808)
This cereal had the BEST commercial.
Comment submitted: 9/16/2012 (#9144)
By Ali J.
Please bring it back. I can taste in my imagination now. It had such unusual and delectable flavor and smell. Oh how I miss it. Please - this was like the only enjoyable part of getting up.
Comment submitted: 7/30/2012 (#8676)
Wow, and here I thought I was the only one looking all over for this cereal... That was indeed the only cereal we had at our house, where it used to be Frosted Flakes, but even Frosted Flakes doesn't taste the same anymore either...
Comment submitted: 5/8/2012 (#7590)
Please bring this cereal back! BTW... great idea from the guy who mixes marshmallows from Lucky Charms with Rice Krispies to try to recreate it. I'll have to try that!
Comment submitted: 4/2/2012 (#7031)
Best cereal hands down! Companies always drop the best eats, like this cereal and remember Teddy Gram Bearwitches.
Comment submitted: 2/15/2012 (#6524)
Every year, I call Kellogg's asking if they have plans to bring it back. They always say "no". I loved it!! Getting soggy was never a problem for me. I eat all my cereal in small to medium bowls.
Comment submitted: 9/21/2011 (#5318)
By mrsbriano (Team Breakfast Member)
OMG... this was my favorite cereal. I used to have it for breakfast and also for a afternoon snack. Complaining about the sogginess is silly if you eat it quickly that would not be a problem. Yum I wish they would bring this cereal back. Most cereal is unhealthy but this was so good. And this was at a time when kids played outside and were not concerned with nutrition facts.
Comment submitted: 5/31/2011 (#4942)
View all 22 comments for this cereal.