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Cereal Home > Kellogg's > Fruity Marshmallow Krispies
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Kellogg's
Fruity Marshmallow Krispies


Fruity Marshmallow Krispies From: Kellogg's
Introduced in 1987


This "frosted rice cereal with fruit-flavored marshmallow bits" first hit stores around 1987. It was promoted on the box as being "high in vitamin nutrition" with "natural fruit flavor". Advertisements for the cereal featured the somewhat uninspired slogan, "Mmmmm.... how fruity!"

Initially, the cereal's marshmallow pieces came in primarily-round, nondescript shapes and four flavors: orange, lemon, raspberry and grape.

In 1992-93, Kellogg's conducted a special project called the "Fruity Marshmallow Krispies Restage". The project was projected to triple sales of the cereal with an incremental $11.4 million marketing budget. At this time, the shapes of the marshmallows were changed to resemble fruit and banana marshmallow were added.

Several accounts both prior to and following the "restage", indicate that the fruity taste of the cereal was particularly strong. Those critical of the cereal have described it as "too fruity", while others made mention that the combination of marshmallows and Rice Krispies created an unpleasant mushy texture when soaked in milk.

The "mushy" criticism is somewhat ironic considering that the cereal's mascots Snap! Crackle! and Pop! were introduced to most of the world battling characters named Soggy and Mushy in a series of 1939 short films.

In 1988, some boxes of Fruity Marshmallow Krispies were recalled when it was found that small plastic binoculars contained as prizes posed a potential chocking hazard to children under the age of three. No complaints of actual injuries involving the binoculars were ever been reported.

In his 2005 book "Don't Eat This Book", author Morgan Spurlock ridiculed Fruity Marshmallow Krispies for promoting itself as "fat free" and "heart smart" in the early 90's . According to Spurlock, a seemingly un-ethical fund raising project for the American Heart Association in 1989 made it easier for sugary cereals to make such box-front claims.

A single serving of Fruity Marshmallow Krislpies contained a whopping 17 grams of sugar and hardly a trace of fiber. On the plus side, it did contain less than 1 gram of fat. In 1988, a document called the Environmental Nutrition newsletter called Fruity Marshmallow Krispies the worst cereal out of 123 cereal analyzed for bran content versus sugar.

The cereal made a slow withdrawal from supermarket shelves in the late 1990's.


Seeking verification:

Before Kellogg's introduced Fruity Marshmallow Krispies, they had another cereal called Marshmallow Krispies. The two cereals were similar in both packaging and the actually look of the cereal... right down to the marshmallow shapes. Some reports indicate that Marshmallow Krispies transformed into - and were replaced by - Fruity Marshmallow Krispies. At this writing, we have no clear verification as to whether these two cereal existed on supermarket shelves at the same time.

We do know that Fruity Marshmallow Krispies outlasted it's marshmallow predecessor. Kellogg's 10K report for 1993 lists their ownership of the brand names for both cereals. The 10K report for the following year lists only the fruity cereal.


Click here to see all cereals from Kellogg's.



This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Marshmallow Madness Cereal Family



    Featuring:

    Snap! Crackle! and Pop!
    Snap! Crackle! and Pop!
    These three magical gnomes were the first mascots to ever represent a Kellogg's product. While they were created as a team by illustrator Vernon Grant in 1932, only Snap! (then unnamed) appeared on the first box to make use of the characters (1933).

    Over the next decade, the three would appear together in print ads and animated shorts called "Breakfast Pals". Still, It wasn't until the mid-40's that they first appeared as a threesome on the front of a Rice Krispies box.




    Fruity Marshmallow Krispies Cereal Theater



    Now Showing:
    1939 Breakfast Pals Short Featuring Snap, Crackle And Pop
    More Videos For Fruity Marshmallow Krispies

    1987 Fruity Marshmallow Krispies Commercial (Calypso)

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    Click Here To Visit The Fruity Marshmallow Krispies DELUXE Theater


    Additional Images


    Title: Fruity Marshmallow Krispies Magic Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details



    Title: Fruity Marshmallow Krispies Stickers

    Submitter: leprican_katie
    Uploaded: 6/13/2008

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    Title: Two Boxes Of Fruity Marshmallow Krispies

    Submitter: Mr Breakfast
    Uploaded: 3/13/2008

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    Comments About This Cereal
    What do you think of Fruity Marshmallow Krispies?

    Overall Average Rating = 5 (out of 5)

    View all 28 comments for this cereal.


    By bcurry

    Cereal Rating (out of 5):

    I talk about this cereal all the time! I would be over the moon if they brought it back, unchanged and original. SO GOOD!! :)

    Comment submitted: 7/28/2014 (#17423)



    By Kcereal

    Cereal Rating (out of 5):

    I loved this cereal. I wish they would bring it back!

    Comment submitted: 6/20/2014 (#17219)



    By Justin

    Cereal Rating (out of 5):

    God, I miss this cereal (and the REAL Strawberry Honey Comb) so much. It, along with countless other cereals, had too short of a life, and if I remember correctly, was killed off specifically because it had 'too much sugar' or some such nonsense. On one hand, I would kill to have it on the shelves again, but on the other, I know that they would change the recipe and completely ruin it, just as with other great things in history - Monster Cereals, Pudding Pops, etc..

    Comment submitted: 6/16/2014 (#17195)



    By HRR 305

    Cereal Rating (out of 5):

    I would die twice to get Fruity Marshmallow Krispies back! Please God - help us get it back... Kellogg's make it happen and I swear I will eat it until I die... Thanks =)

    Comment submitted: 1/13/2014 (#15716)



    By Gil E. Anna

    Cereal Rating (out of 5):

    Please please please bring it back. It was the best cereal ever.

    Comment submitted: 1/5/2014 (#15641)



    Official Member: Team BreakfastBy Ursula (Team Breakfast Member)

    Cereal Rating (out of 5):

    One of my favorites as a kid. If they won't bring back the cereal, maybe they would consider selling the fruit-shaped marshmallows separately. I'd put them in everything!

    Comment submitted: 7/29/2013 (#12998)



    By Always looking

    Cereal Rating (out of 5):

    I agree with everything everyone has said on here. I too have been looking for this cereal for years. I have found that "Marshmallow Matey's" sold at Wal-Mart to compete with Lucky Charms comes pretty close. I too would love to see this cereal return to the shelves

    Comment submitted: 3/3/2013 (#11117)



    By Cr.Won

    Cereal Rating (out of 5):

    I have found a website online that sells and ships anywhere in the US fruity cereal marshmallows, identical in taste to those found in Lucky Charms. I bought a bunch of bags and now mix them with regular Rice Krispies and, wow, the memories came flooding back! When I remember eating them, I do not recall having Frosted Rice Krispies. I remember regular Rice Krispies. Maybe it was the very early version of them? Either way, I have found the closest alternative by eating the above mentioned, and life is once again whole. Just do an internet search for "cereal marshmallows for sale" and you should have no problem finding them. Or, find them on vat19.com. Good luck. Cr.

    Comment submitted: 11/13/2012 (#9872)



    By HeatWavez

    Cereal Rating (out of 5):

    Fruity Marshmallow Krispies was the best cereal ever!

    Comment submitted: 11/3/2012 (#9808)



    By FruityMK

    Cereal Rating (out of 5):

    This cereal had the BEST commercial.

    Comment submitted: 9/16/2012 (#9144)



    View all 28 comments for this cereal.





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