Introduced in 1977
Renamed Frosted Krispies in 1982.
According to the book What Were They Thinking? by Bruce Felton:
"When Kellogg's Frosted Rice was first introduced in 1977, it contained so much iron that consumers found they could pick it up and eat it with a magnet. After the problem was fixed, a company spokesman assured the Wall Street Journal that the new, improved - and demagnetized - version of the cereal could not be lifted with magnets 'unless they are very, very strong.'"
The mascot for Frosted Rice was Tony Jr., son of Tony the Tiger. Before he appeared for Frosted Rice, he often helped his dad promote Sugar Frosted Flakes in television and print ads.
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
Title: Frosted Rice Ball Game Box
Title: Frosted Rice Schwinn Bike Box
Title: Frosted Rice Tony Jr. Rug
Title: 1977 Frosted Rice Box - Booklet
Title: 1977 Frosted Rice Cereal Box
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Comments About This Cereal
What do you think of Frosted Rice?
Overall Average Rating = 5 (out of 5)
By Jeff H
I thought this came out earlier, like 74 or 75? I remember eating them as a tike, about four or five, that would have been 74 or 75.
Comment submitted: 3/15/2013 (#11235)
Wal Mart carries Frosted Rice.
Comment submitted: 4/26/2012 (#7445)
Great Cereal, not too sweet.
Comment submitted: 6/13/2009 (#211)