Force
From: Independent / Undefined
Introduced in 1901


Originally produced by the Force Food Company, an extension of H-O (Horby's Oats).

The toasted wheat flakes cereal was described on one package as "the whole wheat cooked with malt".

The cereal's mascot was a character named Sunny Jim.

The cereal was sold in England under the name "Sunny Jim's Original Force Wheat Flakes".

Company Description: The company classification of "Independent / Undefined" is a catch-all for several cereals in our database. This category includes 1) cereals from smaller companies with a near-national distribution; 2) cereals whose manufacturer we've been unable to determine; and 3)... Read on and see all cereals from Independent / Undefined


Additional Images
Sunny Jim's Jig Saw Puzzle
click to enlarge

Sunny Jim's Jig Saw Puzzle

Submitter: jeffrey
Uploaded: 2/10/2011

Additional details


Force Cereal Token
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Force Cereal Token

Submitter: jeffrey
Uploaded: 10/12/2010

Additional details


Sunny Jim Soft Toy
click to enlarge

Sunny Jim Soft Toy

Submitter: whistlen
Uploaded: 1/7/2010

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Two Sunny Jim Force Cereal Ads
click to enlarge

Two Sunny Jim Force Cereal Ads

Submitter: Mr Breakfast
Uploaded: 9/25/2008

Additional details





Comments About This Cereal
What do you think of Force?

Overall Average Rating = 5 (out of 5)

View all 98 comments for this cereal.


By Ricky

Cereal Rating (out of 5):

Best cereal ever, followed by Clusters. Now both are unfortunately no longer available. Grrrrrr!

Comment submitted: 6/28/2020 (#25328)



By miss force

Cereal Rating (out of 5):

Brought up with Force cereal. Only stopped eating it late 2009 as unable to get anymore. Wish could still get it.

Comment submitted: 6/19/2020 (#25298)



By Josie

Cereal Rating (out of 5):

Sunny Jim is the Uncle Sam of all cereals!

Comment submitted: 2/2/2020 (#24854)



By Sunny M

Cereal Rating (out of 5):

Never mind Star Wars, what about Star Trek? 'It's breakfast, Jim, but not as we know it.'

Comment submitted: 5/29/2018 (#23092)



Official Member: Team BreakfastBy teresastokes56 (Team Breakfast Member)

Cereal Rating (out of 5):

It's great to see so many fellow Force-lovers here. My 90 year old father was brought up on it and misses it terribly, and so do I! Other wheat flakes are available but they are poor imitations and none has ever had the lightness and flavor of Force. I still use everyday their attractive wheat-ear knives, forks and spoons which we collected piece by piece in the 1970s when you could buy them if you sent off some packet tops. And that is all I have to remember it by. I wonder if the problem started when Weetabix and then the supermarket own brands started doing their own wheat flakes which were cheaper? They are nothing like as good as Force!

Comment submitted: 11/10/2017 (#22413)



By reen

Cereal Rating (out of 5):

Last made by Nestles in England about 2011-2012, now discontinued. Very low sales, but never advertised! The dolls were still on sale in 1997 for about three pounds and two packet tops.

Comment submitted: 9/28/2017 (#22275)



Official Member: Team BreakfastBy the boat (Team Breakfast Member)

Cereal Rating (out of 5):

Bring it back now! It's a disgrace that they are taking away memories as well as quality. Shameful!

Comment submitted: 2/14/2017 (#21387)



Official Member: Team BreakfastBy Danforce (Team Breakfast Member)

Cereal Rating (out of 5):

Force Flakes leave the rest behind. They are utterly delicious and wholesome. They must be brought back if a revolution is not to break out. Dan

Comment submitted: 12/13/2016 (#21125)



By Revelle

Cereal Rating (out of 5):

Please... somebody... bring back the best breakfast cereal ever! I am a Force lover!

Comment submitted: 10/14/2016 (#20951)



By Ray Gunn

Cereal Rating (out of 5):

Best breakfast cereal ever. Can somebody else please make the wheat flakes? It would be a winner.

Comment submitted: 9/22/2016 (#20853)



View all 98 comments for this cereal.

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