From: Nabisco
Introduced in 1986


Fruit Wheats was a mini-biscuit style cereal with jam or fruit in the center of each piece. The cereal came in 3 varieties: strawberry, apple and raisin.

One magazine ad from 1987 described the cereal like this: "The cereal with real fruit in every bite. Real Apple. Real Strawberry. Real Raisin. The only thing better than fruit in your cereal is fruit inside your cereal."

Television ads referred to Fruit Wheats as the "In" cereal. In one series of commercials, a boy and his dog embark on a journey to find out, "How do they get the fruit inside the wheats?"


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Fruit Wheats Cereal Theater

Now Showing: 1987 Fruit Wheats Wizard Commercial

More Videos For Fruit Wheats Fruit Wheats Commercial (Circa 1987) There's more videos! Click Here To Visit The Fruit Wheats DELUXE Theater

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Overall Average Rating = 5 (out of 5)

View all 12 comments for this cereal.


By ZJBull

Cereal Rating (out of 5):

Loved those Strawberry Fruit Wheats... I sort-of went crazy when they stopped producing them.... Bring 'em Back!

Comment submitted: 5/28/2013 (#12216)



By SophieMae

Cereal Rating (out of 5):

Every time I eat Frosted Mini Wheats, I wish they were Fruit Wheats instead. The Fruit in the Middle Mini Wheats are good but not the same. They only have a little bit of fruit in them. I remember when I was a kid - my sister and I would eat the strawberry Fruit Wheats straight out of the box. They were our favorite cereal. If they brought Fruit Wheats back, I would buy a box in a heartbeat.

Comment submitted: 12/18/2011 (#5986)



By CralFan

Loved the Fruit Wheats cereal! Bring it back Nabisco!

Comment submitted: 11/28/2011 (#5835)



By mixem

Cereal Rating (out of 5):

Nabisco made really good cereals back in the day. I see that Kellogg's has a sort-of version of this cereal called fruit in the middle. Has anyone tried that yet? Is it as similar to this one as it looks?

Comment submitted: 6/20/2011 (#5165)



By childofthe80s

Cereal Rating (out of 5):

Kellogg's Frosted Mini Wheats now makes "Touch of Fruit" mixed berry flavor. Very similar to Fruit Wheats. Just got myself a box and they are very good indeed.

Comment submitted: 1/22/2011 (#3684)



By La ra

Cereal Rating (out of 5):

I would buy this regularly if it was made today!!

Comment submitted: 12/12/2010 (#3429)



By celt42

Cereal Rating (out of 5):

Bring it back!

Comment submitted: 7/30/2010 (#2548)



By B.I.B.

Cereal Rating (out of 5):

Please bring back fruit wheat cereal. I really enjoyed this cereal with the varieties. I have not seen anything close to it since. I miss it!!!!

Comment submitted: 6/30/2010 (#2380)



By mr.fruity

Cereal Rating (out of 5):

Please please bring the strawberry fruit wheats back!!! Frosted mini wheats aren't even in the same ballpark as strawberry fruit wheats... Fruit wheats are way yummy!!!

Comment submitted: 6/21/2010 (#2329)



By Jaci

Cereal Rating (out of 5):

I love strawberry fruit wheats! You'd make a killing if you brought them back now, with all of the other "fruity cereals" that are available. This cereal was way better than all of the new ones!

Comment submitted: 4/8/2010 (#1867)



View all 12 comments for this cereal.

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