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What was the first cereal to have it's own jingle sung on the radio?

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Rice Cream Flakes







Cereal Home > Nabisco > Rice Cream Flakes
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Nabisco
Rice Cream Flakes


Rice Cream Flakes From: Nabisco
Introduced in 1968


Rice Cream Flakes were rice flakes coated in freeze-dried ice cream. The cereal was test marketed in New York where it was well received. Unfortunately, Nabisco wasn't able to secure enough freeze-dried ice cream to bring this product to the national market. There were very few producers of freeze-dried ice cream at the time, and Nabisco's primary supplier, Oregon Freeze-Dried Foods, was going out of business.

The test-market box for Rice Cream Flakes described the product as "a new cereal crunchy as a cone!". There was a vanilla variety, a chocolate variety and a strawberry variety. We suspect that cereal also came in an orange flavor, but we've been unable to uncover visual proof. If you have any additional information, please post it below.


Click here to see all cereals from Nabisco.


Additional Images


Title: Rice Cream Flakes Ad

Submitter: jeffrey
Uploaded: 8/29/2010

Additional details



Title: Strawberry Rice Cream Flakes

Submitter: DeeJay
Uploaded: 3/24/2010

Additional details




Upload an image for this cereal


Comments About This Cereal
What do you think of Rice Cream Flakes?

Overall Average Rating = 5 (out of 5)

View all 12 comments for this cereal.


By H. Taylor

Cereal Rating (out of 5):

I remember this from the 60's. It was great. I wish it was available again

Comment submitted: 3/9/2013 (#11168)



Official Member: Team BreakfastBy sunflower53gal (Team Breakfast Member)

Cereal Rating (out of 5):

Awesome. Bring this cereal back to grocery stores in NY and I'll try it.

Comment submitted: 11/13/2011 (#5748)



By jo

Cereal Rating (out of 5):

Didn't they have a commercial that went "I scream for RICE CREAM FLAKES" and then "I scream, you scream, we all scream for ice cream!"? I remember singing the jingle as a kid... and it sure made me want the cereal!

Comment submitted: 6/18/2011 (#5098)



By RiceCream Mick

Cereal Rating (out of 5):

I was in the national commercial produced for this cereal, and I recall it tasted great (what kid wouldn't eat ice cream for breakfast?). Alas, as written above, it never launched nationally and neither did the ad campaign!

Comment submitted: 10/24/2010 (#3123)



Official Member: Team BreakfastBy bcurtis (Team Breakfast Member)

I wanna try it too. I voted for just because it's seems like a really great idea. Come on cereal companies... bring back this concept!

Comment submitted: 8/30/2010 (#2758)



By jett

Wow, I really wish I could have tried this. Why don't they make it again? Seems like with new technology that freeze-dried ice cream should be a lot easier to come by now. Wishful thinking.

Comment submitted: 7/2/2010 (#2389)



By Kalfu

Cereal Rating (out of 5):

I had this as a kid. Best cereal I ever had!

Comment submitted: 10/21/2009 (#786)



By CerealInsider

I was chatting with one of the fathers of Rice Cream flakes awhile back. It was apparently one of the most successful cereals ever test marketed by Nabisco, but the freeze-dried ice cream was simply too expensive for a cereal type product.

Comment submitted: 9/18/2009 (#591)



By Shwoopy

Cereal Rating (out of 5):

OMG - It's a kids dream come true!!

Comment submitted: 4/23/2009 (#145)



Official Member: Team BreakfastBy rshope (Team Breakfast Member)

Cereal Rating (out of 5):

OH! I had forgotten about this yummy cereal! Now I want some!

Comment submitted: 4/21/2009 (#142)



View all 12 comments for this cereal.





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